Three truths and a lie (Selling Intangibles)

I recently played a fun game called three truths and a lie with a group of colleagues at the office.  It is a good way to get to know others that you work with and find out interesting things about each other. It is a great icebreaker in meetings and just an overall fun game to play to get to know people at a different level than you might know them currently.

How does it work:

• Each person in the group gets a turn
• When its your turn, you tell the group three things about yourself that are true and one thing that is a lie.
• You can tell the truths and lies in any order you want, some people play two truths and a lie, but I prefer three truths, because then we get to know someone a little bit better.
• After you tell your three truths and the lie, the group then guesses which of the four statements was a lie.
• You can facilitate this a variety of different ways. The purpose of this exercise is to get to know the person at a different level than you currently know them and maybe find out something interesting that you would have never guessed about the person.

This game sparks a lot of different conversations, because people then become interested in learning more about whatever it is that the person revealed about themselves and many times people find that they have common interests or hobbies.

I am going to start writing a blog called tree truths and a lie.  Since it is my blog it is my opinion, you may disagree with my opinion, but I don’t care.  My hope is that you will respond to this post in the comments section and tell me which of the four statements you think is a lie.

I will be posting this blog once a week on a variety of different topics.  I look forward and appreciate your feedback.

There are many truths and lies about selling intangibles but here are mine:

1. The most important thing to know about an intangible product is that the customer usually doesn’t know what they are getting until they don’t get it.
2. It is important to remind the buyer regularly of what they are getting from your service.
3. Unique to tangible products is that the customer is seldom aware when they are being served well.
4. An intangible product is harder to sale and differentiate in the market.

Which of the four statements is a lie?  I look forward to reading your responses.

To your success and your future.